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Why Should I Opt for Web Push Notification For Your Website

5 Reasons Why You Should Opt For A Web Push Notification For Your Website

Web push notifications are small size clickable alert message which pops up on the top or bottom side corners of a browser. These alert style notifications appear to the user even if the user is not currently visiting the site. This is one of the most powerful tools in marketing your business digitally. Though there are various promising reasons for opting push notifications we will see the best 5 reasons why you should opt it for your website. 


#1 Reach The Floating Web Traffic


Unlike other remarketing techniques like Google Ads or other retargeting ads, digital marketers love to enable web push notification for their website. This helps to reach floating or casual web users in getting your message through an alert. This communication tool is essential to remarket the web users who once visited your site and bring them back. The notification reaches to users even if they are not currently an active visitor of your website.  Websites sending this content-rich short message will never go unnoticed by any web user.  This tool is very much essential and has a huge advantage no other communication tool can offer. 

#2 Time Saving & Cost Cutting


Marketing about your services or products across the web through advertisements or email campaigns is way too costly and time-consuming. Creating advertisements or a mailer campaign to retarget your past visitors will cost a huge amount. Chrome push notification service makes this process much simpler and easier by allowing the marketing team to send a push notification to the web users who have opted to allow the same from your site. Creating and sending the notification will take just 5 minutes of your time and all other processes are automated.

#3 Multiple Device Support


Your users may be using multiple devices like, laptops, smartphones, or tablets and to target them using an email campaign would require responsive HTML mailer which fits all screen size. This smart communication tool allows you to reach all types of users in a single click and you can choose the device you would like to push your notification. The targeting tool allows you to analyze the user behavior and target them accordingly before sending the notification. For instance, any user will consider repetitive messages as spam so while sending notification make sure you don’t send the same message twice to a single user in multiple platforms. 

 #4 Managing Without Technical Knowledge


This is an easy to use small alert type message which requires no technical knowledge to manage once enabled to your and even marketing team without technical knowledge can align campaign messages according to their marketing strategies. In many websites simply pushing a notification has increased the conversion rates because it can send real-time relevant messages. Considering a left out cart or a missed coupon, marketing professionals can easily find and notify them alone through this tool across multiple platforms or browsers. Though there are several push services compatible with multiple browsers, to attract Apple users Safari Push Notifications are used to better attract them. 

# 5 Contact Details are Fake


No matter about the fake data that users provide across the internet to stay away from spam, this tool requires no personal data from the users. This is even cost-effective where the marketing team need not purchase email database to contact customers. With the help of opt-in functionality for browser notifications, the browser itself acts as a medium of sending messages. Data integrity is extremely high in web-based push notification. But to be successful in your campaign create high-quality content-rich messages with a personalized touch. 

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