How To Promote A Tweet

How Much Does It Cost To Promote A Tweet – How And When To Use It

Twitter is one of the most popular and widely used social media platforms where there are more than 500 million users including visitors who spend time in looking for engaging tweets. Tweets are short and crisp microblogs comprising of 280 characters which can include photos, videos, and hashtags. Twitter has 1.6 million unique visitors visiting third party properties and has nearly 500 million tweets per month and approximately 200 billion tweets per year. Which means Twitter can be the most promising medium to market your business in the social media arena. 

Promoted Tweets Over Traditional Tweets 

The actual cost to market and improve your brand fame in Twitter is $0. The traditional way of marketing without promoting your tweets or page is a major time-consuming process which requires a lot of hard work as well. Promoted Tweets can bring 10 times more engagement for your posts and helps in reaching an audience who are not your followers. Promoted Tweets are a paid promotion which marketers around the globe prefer to reach a vast audience. This is the same as a conventional tweet but will be labeled as “Promoted” at the bottom of the tweet and will be at the top of the news feed of your targeted audience. 

A Look on Twitter Ad Options

Beside the promoted tweets there are other twitter ad options like promoting the Twitter Handle or Promoting a Trend. Marketers can promote their Twitter accounts as well apart from promoting the tweets. A promoted account will help you in showing your twitter accounts for people who do not currently follow your account or @handle. Creating engaging tweets and promoting the account can manufacture followers. Advertisers who wish to promote a topic, they can choose to promote the trend which appears on top of the list. You can combine all the ad options in the campaign for better marketing results. 

Why Should I Promote my Tweets

As mentioned, promoting your tweets can increase the followers to your brand by 10 times than just tweeting around about your brand. Twitter promotion helps you in customizing your target audience with age, gender, demographics, keywords, and interest. A marketer can select the appropriate ad option to better advertise their brand in a campaign.  Marketers also promote their tweets to drive traffic to their website, avail a coupon code or even to promote a sale.

How & When Should I Promote 

Twitter offers two different targeting options like Keyword targeting and Interest-based targeting while targeting through keywords will help you promote your brand on searching the matching keyword. An interest-based building follower is a campaign based on selecting the interest of the users on whom the promoted tweet should be shown.  

A tweet or a @handle is promoted to attract new followers, drive unique visitors and keep them posted with your creative tweets. Usually promoted tweets are the best way to tell your target audience about the happenings around your business like a sale, or discounts etc.

A Look At The Cost

All the twitter ad options work on a cost based on bidding. Promoting a tweet may cost very less considering the other two options. Promoting a tweet would cost approximately $.50 -$2 per engagement while promoting an account would cost @2.50 to $4 per follower. Promoting a trend may cost a huge amount like $200,000 per day to keep the promoted topic on top of the list. 

Measuring The Promotion

The bidding system helps you to control your spends per day enabling you to bid your desired amount per engagement. The advertiser can even set a time duration, total budget along with daily budget helping you to plan your spend and ensure maximum efficiency. Advertisers can get a complete comprehensive report to view the engagements, impressions and the total spend from the “Campaign Dashboard”. Marketers can easily evaluate the campaign with the number of engagements and the impressions in line with the followers acquired. 

Sneak Peak On The Objectives Of A Campaign 

There are various campaign objectives according to the requirement of the advertisers like:

• Followers – To grow your followers

• Website Clicks and Conversions – Drive people to your website

• Tweet Engagement – Increase your tweet engagement

• App Installs – Increase your app installs

• Leads on Twitter – Getting emails who express interest in your business

The Billable Actions

A billable action is what you are charged for, as each campaign has different billable actions and you are charged only when the action occurs. It depends on the chosen ad campaign. For instance: if you choose to grow your followers then you will be billed only when the user follows your account through an ad promotion. 

At the End

At the end like all other marketing activity, Twitter promotions help you in keeping a track on your spend and the results. Marketing through Twitter gives you more reach, brand awareness in line with driving sales. If you have set your campaign and you know it's profitable you can increase your budget as you have the control on which activity is working.